Top 5 Fashion Games on iOS in Latin America: Q4 2022 Performance

In the fourth quarter of 2022, the top five fashion games on iOS in Latin America exhibited diverse performance trends in terms of weekly downloads, revenue, and active users. Below is a detailed analysis of each app's metrics.

Makeover Studio: Makeup Games showed an impressive growth trajectory in weekly revenue, starting the quarter with just $3 and peaking at approximately $1.5K by the end of December. Weekly downloads also surged, particularly in late November, reaching a high of around 161K. Active users followed a similar upward trend, peaking at nearly 320K in the final week of November.

Fade Master 3D: Barber Shop experienced a notable decline in both weekly downloads and active users throughout the quarter. Downloads dropped from roughly 90K in mid-October to around 8.3K by the end of December. Active users saw a similar decline, falling from 218K at the end of October to about 136K in the last week of December. Revenue remained relatively low, peaking at $119 in late October.

Super Stylist Fashion Makeover maintained a steady performance in weekly revenue, hovering around $2.8K to $3.5K throughout the quarter. Weekly downloads remained consistent, ending December with approximately 30K. Active users also showed stability, with slight fluctuations, peaking at around 172K in the final week of December.

Project Makeover demonstrated strong revenue performance, with weekly earnings rising from $25K at the start of the quarter to nearly $35K by the end of December. Downloads varied, with notable spikes in mid-December, reaching around 34K. Active users saw a slight dip mid-quarter but recovered to over 216K by the end of December.

Makeup Stylist -DIY Salon game showed a steady increase in both weekly revenue and active users. Revenue grew from $167 in late September to $451 by the end of December. Downloads saw a significant rise in the final weeks, peaking at approximately 32K. Active users followed a similar trend, increasing from 85K at the beginning of the quarter to over 121K by the end of December.

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